Measuring Customer Satisfaction As markets get smaller, many organizations are rushing to increase customer satisfaction and keep their existing customers rather than dedicating extra resources to go after likely new customers. Measuring customer satisfaction is a fairly new idea to many corporations that have been focused solely on income statements and balance sheets (Cacioppo, n.d.).

Identification of Best Practices

Surveys are a superb foundation for customer testimonials and permit one to benchmark their routine for future assessment. In order to carry out a victorious client satisfaction survey, one that must create one that clients have the time and tendency to reply to, and that looks into the kinds of things that will really help improve performance. The query must be asked to draw out how ones clients see their performance has met their precise desires by way of the good or service. By plainly classifying the company's goal for putting into practice a survey, one will not only establish the kinds and design of the questions,...

By e-mailing a survey, or providing a link to a Web form, one removes a lot of the time required to answer the request. On the other hand, if the clients are less technology oriented, there are substitutes such as telephone surveys and mailed surveys. The key to accomplishment is to keep the time used on the survey short, but consequential (Measuring Client Satisfaction, 2001).
It is important to think about how long it will take to answer the questions. If each question is presented in an open-ended design, the time it takes for the client to write their answer may overcome them and cause them to throw away the survey before it's completed. Conversely, if each question is a multiple choice, yes/no, or rating, the survey may not take a lot of time, but the value of knowledge that is received may…